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Another trend commercial seen as racist was from GAP, an American worldwide clothing brand. It features 4 playful young ladies, with a tall White woman leaning together with her arm on a shorter Black lady's head. Upon launch, some viewers harshly criticized it, claiming it shows an underlying passive racism. A consultant from The Root commented that the advert portrays the message that Black people are undervalued and seen as props for White folks to look better. Others saw little concern with the ad, and that the controversy was the results of individuals being oversensitive. Consumption as a share of gross domestic product in China has fallen for six a long time, from 76 p.c in 1952 to twenty-eight p.c in 2011. Social media, such as blogs, microblogs, podcasts, photo and video sharing sites have all turn into more and more essential to trend public relations. The interactive nature of these platforms allows practitioners to have interaction and communicate with the public in